How Video Marketing Yields Sales & Drives Business Growth
- Benson Greene
- Aug 5
- 2 min read
Why Video Works — Stat by Stat
87% of marketers say video has directly increased sales, and the same percentage credit video with generating leads.Source: Teleprompter.com
84% report video boosts website engagement (dwell time), which improves SEO and conversion potential.Source: Teleprompter.com
96% of brands say video increased brand awareness, 82% saw increased web traffic, and 88% saw lead generation benefits.Source: SundaySky.com
Businesses using video achieve up to 34% higher conversion rates, and A/B tests show landing page videos increasing conversions by 69%.Source: Riverside.com
Making Video Work at Live Events
Build Momentum Before, During & After
Live-event videos extend the reach of your event beyond the show floor. They’re powerful tools for driving ticket sales, creating sponsorship value, and monetizing digital viewers.Source: DigitalBrew.com
74% of consumers say branded event experiences make them more likely to buy, and 83–84% of marketers report events are critical for business growth and differentiation.Source: Wikipedia - Event Marketing
Attendee satisfaction is the most important ROI metric according to 93.5% of event planners. Videos reinforce the emotional connection and memorable experience that inspire return attendance.Source: Cvent.com
How Event Echo Delivers Long-Term Value
At Event Buzz Media, our service Event Echo is designed to turn your event into a library of content—maximizing reach, retention, and real ROI:
Short-form clips like promos, interviews, and testimonials perform well across social platforms (where shorter than 1-minute videos drive highest engagement).Source: Dash.app
Ongoing video drip content keeps your brand top of mind months after your event—helping sell tickets, attract sponsors, and drive repeat attendance.
By offering video as part of sponsorship packages, you can unlock revenue opportunities through value-add exposure.
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